Stella Min

Award-winning creative director with years of experience in the Entertainment and Media Industry. Responsible for overseeing Networks' major off-air campaigns and rebranding from conception to completion. Directed and supervised photo shoots, video + visual effects sessions, interactive/digital, print and video productions for the broad range of on and off air projects. Possess an experienced and well-rounded knowledge in all aspects of production in addition to strategic marketing and integrated brand promotion.

PROFESSIONAL EXPERIENCE

Turner Entertainment Networks/truTV Sr. Creative Director | 2014 – Present

Built a design department from the ground up and launched network rebrands and redesigns. Responsible for overseeing network's off-air projects from conception to completion. Manage art director, designers, project managers and outside vendors. Supervise photo shoots and manage broad range of projects and budgets including: Digital Marketing, Digital Production, Key Art production, OOH, Press kits, Upfront presentation, premiums, collaterals and event site designs.

Turner Entertainment Networks/truTV Sr. Creative Director, Brand Strategy, Digital & Multi-Platform Development | 2008 – 2014

Providing creative leadership to truTV Digital Group and portfolio of digital products. Leading creative/design direction and UX solution for video content products (LIVE simulcasting, TVE, mobile & connected devices App) & editorial/social media contents across all platforms.

· Develop & Create new truTV.com site that is HTML5, responsive, and touch compatible. By leveraging Responsive Web Design (RWD), a cutting-edge architecture that dynamically adapts to screens on any device, large or small, users will be provided with an optimal viewing experience across all browsers on mobile, tablet and desktop.

· Establish multi-platform brand identity and creative standards aligned with the network brand.

· Develop the content initiatives, the social media products, the SEO strategies, advertising campaigns, and key art for the brand.

· Manage the creative team & the agency to ensure strategic and creative objectives meet network strategies.

CourtTV Network Sr. Director, Digital Media | 1999 – 2008

Led the user-centered design practice. Managed and mentored a team to leverage tools like user research, data + competitive analysis, product concept generation, information architecture, template + module design, and site testing to provide strategic directions.

· Oversee the overall creative process supporting various new Digital Media product initiatives.

· Manage the Digital Media creative group (Design, Production, Video, and Technical staffs) and develop creative concepts and directions based on strategic marketing and business goals.

· Develop the creation of daily trial reports/LIVE streaming video service & news (CourtTV Extra).

· Provide creative direction and visual/technical solution for CourtTV Digital Media (Courttvnews.com, Courttv.com, Courttvred.com, Thesmokinggun.com and Crimelibrary.com) and all clients.

Virgin Interactive Art Director / Web Designer | 1998 – 1999

· Develop the creation of all online visual design, including typography, visual concept, logo and icon design for the Internet and interactive platforms.

· Direct designers and production artists, and collaborate with information architect and writer, to ensure that the visual design communicates the desired message, and technical and performance specifications are fully met.

Manhattan Transfer/Edit Sr. Designer / 3D Animator | 1994 – 1998

· Develop and implement complex character animations.

· Design environments and objects used for broadcasting/film commercials and games.

AWARDS

EDUCATION

B.F.A., Computer Graphics, Pratt Institute, Brooklyn, New York